Get to the Top on Google

Did you know that Google’s real share of the search market is near to 80% and that more than 8 out of every 10 Google searchers never look beyond page 2 of the results before finding what they need? Getting to the top on Google can literally be a make or break mission for your business online!

Are you invisible on the major search engines or going broke buying paid search positions? With leading SEO Book,
Get to the Top on Google you too can learn how to beat your competition and more than quadruple the traffic to your site!

Get to the top on Google will help you get your site to the top of the rankings – large or small, your business will show a greater increase in visibility, accessibilty and sales conversion. This seven step guide shows you how to:

– Attract searchers with the phrases that pay
– Court the crawl of the Google spiders
– Learn the art of copywriting and link building
– Target the long tail
– Employ the techniques for tracking and fine-tuning your campaign to MAKE MORE MONEY ONLINE.

Search Engine Optimisation (SEO for short) involves making it easy for search engines to find your website and boost it in their rankings. Get to the Top on Google is the first book to address all aspects of search engine marketing through a simple seven-step tried and tested methodology.

Designed to be accessible for the beginner but comprehensive enough for the skilled marketer, the book is illustrated with global case studies – and includes emerging ideas in Web 2.0, local search optimisation and the future of search itself

David Viney is a leading SEO expert and works with companies large and small to improve their search engine rankings. He has steered multimillion-pound e-business projects at British Airways and Centrica, and his clients include Amazon and Microsoft.

A regular speaker at conferences, he is a graduate of the London School of Economics, a chartered accountant and a member of SEMPO, the Search Engine Marketing Professional Organisation.

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Search Engine Optimization for Flash

Some people believe that because search engines can't index all of the content in SWF files, Flash-based websites and Rich Internet Applications don't show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You'll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings.

Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will:

* Know what content is searchable, and why metadata, keywords, and links are so important
* Learn how to place HTML content in your Flash applications
* Create an SEO website by connecting Flash to JavaScript and CSS
* Work effectively with SWFObject by understanding its capabilities and limitations
* Discover the advantages of using the Adobe Flex framework for SEO

The first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.

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SEO Training: Professional SEO Training Courses

Take one of our SEO training courses to learn both the basics and advanced concepts of search engine optimisation for your website.
Our SEO experts specialise in delivering quality information that you'll be able to implement for your website to dramatically improve your search engine position for all of your site and all of your target keyword phrases.
We offer 3 levels of course which we deliver remotely over the telephone whilst you are using your computer. We can also come to visit your premises for specific one to one training.

Level 1 - Basic SEO Fundementals

If you are just beginning your SEO knowledge then our 3 hour introduction to SEO is for you. We'll take you through all the fundementals of SEO that you can implement right away. This includes vital keyword research, website copywriting and essential technical information to ensure your web site is spider and search engine friendly. (Don't think you don't need this as most sites are not set up correctly and are harming their ability to achieve high rankings).


Level 2 - Intermediate

Building upon the fundementals above we'll show you how to improve a site's performance if it's langishing on page 2 or 3 of the search engine results pages (SERPS) and how to move up to page 1. These efforts are designed to ensure long term stability of your site in order to keep it at the top of SERPS.


Level 3 - Advanced SEO

Learn the advanced techniques only the professional SEOs know and use to develop their site so they avoid such things as the Google sandbox and get hundreds if not thousands of pages indexed and ranking.

Download This Book: Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 | Part 7 | Part 8 | Part 9 | Part 10 | Part 11 | Part 12 | Part 13 | Part 14 | Part 15