Get to the Top on Google

Did you know that Google’s real share of the search market is near to 80% and that more than 8 out of every 10 Google searchers never look beyond page 2 of the results before finding what they need? Getting to the top on Google can literally be a make or break mission for your business online!

Are you invisible on the major search engines or going broke buying paid search positions? With leading SEO Book,
Get to the Top on Google you too can learn how to beat your competition and more than quadruple the traffic to your site!

Get to the top on Google will help you get your site to the top of the rankings – large or small, your business will show a greater increase in visibility, accessibilty and sales conversion. This seven step guide shows you how to:

– Attract searchers with the phrases that pay
– Court the crawl of the Google spiders
– Learn the art of copywriting and link building
– Target the long tail
– Employ the techniques for tracking and fine-tuning your campaign to MAKE MORE MONEY ONLINE.

Search Engine Optimisation (SEO for short) involves making it easy for search engines to find your website and boost it in their rankings. Get to the Top on Google is the first book to address all aspects of search engine marketing through a simple seven-step tried and tested methodology.

Designed to be accessible for the beginner but comprehensive enough for the skilled marketer, the book is illustrated with global case studies – and includes emerging ideas in Web 2.0, local search optimisation and the future of search itself

David Viney is a leading SEO expert and works with companies large and small to improve their search engine rankings. He has steered multimillion-pound e-business projects at British Airways and Centrica, and his clients include Amazon and Microsoft.

A regular speaker at conferences, he is a graduate of the London School of Economics, a chartered accountant and a member of SEMPO, the Search Engine Marketing Professional Organisation.

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